Rupert Sanderson Press Day
Everybody talks about fashion weeks but not so much about press days. They are the absolutely crucial to journalists and stylists work.Press days are organised between fashion weeks. It’s like a re-see of what you’ve seen on the catwalks or for smaller or newer brands that’s the platform to showcase their collection to the press, stylists and influencers.
For press and stylists, this is the place where you meet up key contacts at the brand’s in-house PR department or their PR agency. This is also the opportunity to discuss upcoming projects, in my case be it an article, a photo shoot, a music video or a film and consider potential collaborations Here are some pics of recent press days I’ve attended and the new clothes and accessories that caught my eyes in the last two weeks.