On 27 April, I hosted a private shopping event at the Paul Smith flagship store in Mayfair.
The Albemarle flagship store is the largest Paul Smith shop in London spread across 2 floors. The shop was closed to the public and privatized for my personal styling clients.
The particularity of this shop is that it hosts both an art gallery and a clothes shop. All art pieces are personally hand picked by Paul himself and can be purchased by clients – even the tables where the clothes are displayed.
The shop offers the men and women collections and the whole range of accessories. I hosted my private shopping event in the “Domino Room” between the male and female collections where the accessories are displayed.
This room is fully decorated with dominos. It took 4 days to the decorators of the shop to apply the dominos by hand giving a spectacular effect to the room.
During the event I treated my guests to a luxurious and personalized shopping experience. Clients were welcome in the shop by a champagne reception, before being given a personal introduction to Paul Smith’s creative direction to his Spring Summer 16 collections and being invited to try a selection of outfits that I personally hand picked for each and everyone of them.
Upon departure guests were treated to goodie bags generously gifted by the event’s sponsors: Oribe, Leticia Haute Coiffure, Decleor and The Barracuda Casino. I am hosting monthly private shopping event at luxury shops in London exclusively for my personal styling clients.
Photographs by R. Porter